Most small business owners that reach us are struggling with lead generation and search visibility. While there are a lot of strategies capable of improving these metrics for small businesses, almost all of them will take a huge chunk out of your marketing budget.
If you’re looking for an effective long-term strategy capable of growing your business online visibility without breaking the bank, guest posts might be the ideal way to do it. In fact, guest blogging is widely considered by marketers as the best inbound marketing strategy.
If you own a small business and you’re struggling to boost your online reach, you should turn to guest posting. This practice has been around for years and it still remains one of the most effective ways to get your product/service in front of a new audience.
What is guest posting?
Guest posting is the practice of writing and publishing content on someone else’s website or blog or website. In addition to drawing the audience that is already reading the blog you guest post on, guest blogging is instrumental in raising the SERP ranking by improving your pages SEO.
It’s a great way to achieve greater online visibility for your small business. Even more, your brand awareness and credibility will receive a boost when being featured outside your controlled medium.
How to get started with guest blogging
As you can imagine, you need content in order to start guest blogging. And it needs to be of quality. If you do most of your business offline, writing about the interesting and genuinely helpful things about your business niche are great starting points.
Keep in mind that you’ll not get paid for the content that you create. It’s an exchange that will benefit both sides. You get to promote your brand’s image and encourage new leads and the hosting blog gets quality new content.
Finding guest blogging opportunities
Once you get enough content ideas to get you started, it’s time to find the right blogs to publish them on. The key here is to only publish content on high-quality blogs that can actually benefit your online presence. With this in mind, allocate some time to research the best blogs that fit your audience niche and write an enticing pitch.
But whatever you do, don’t publish the same content on multiple blogs. This will really hurt your credibility with your collaborators since they run the risk of being penalized by Google for duplicate content.
Writing Quality content
Once you find the right collaborators, start working on your submission. Remember, don’t make it all about your business. Nobody likes to read content that feels like a sales pitch. Instead, focus on solving a problem in your target niche and mention how your business can take care of the issue.
Oh, and don’t forget to leave a link towards your business website – either in the body of the text or in the guest post bio.
Another tactic that works very well for small businesses is to write a news-type article mentioning some of the latest technological advancements in your target niche. After explaining how it works and the benefits, you can mention and link some businesses that deploy them (including your company). For the best results, make sure you mention your business first.
Once you’re satisfied with your post, submit your draft to your target blog and make sure to follow up. It’s important to keep in touch with your collaborators and make snappy revisions if necessary.
Once your content goes live, analyze the traffic and see how much traction it gains. But even more important, see how many of the readers actually end up on your website. If you’re not satisfied with that number, adjust the text or make the link more obvious.
Also, make sure you share the post on all your social network channels and do some email outreach if possible.
Once you go through all the steps mentioned above, rinse and repeat with at least 4 other online blogs. Make sure the content unique on each online publication and don’t forget to promote it on social media.
Don’t get discouraged if this strategy doesn’t boost your traffic straight away. Even if you don’t see a spike in sales straight away, your site authority will receive a huge boost in the long run.