Whether you’re a business owner or a marketer, knowing how to analyze a website’s traffic is going to provide you with amazing insight on how to attract even more visitors.

Since almost every niche is competitive nowadays, knowing what works and what doesn’t might just be the difference between success and failure. Every successful online business owner will take an educated choice over a gut feeling every day of the week. A solid web analytics tool can outline trends that will steer your business in the right direction. But which web statistic tool do you pick? There are a lot of options to choose from, and all of them might look appealing at a first glance.

We decided to make things easier for you and only feature free website analytics tools that are friendly for newcomers. Here are our top-5 free web analytics picks!

Google Analytics

Even if you’re a total newcomer, I’m willing to bet that you already heard of Google Analytics. This Google-developed software holds a huge percent of the web analytics market share, and for good reason. It’s filled with powerful features and is user-friendly to the point where every newcomer can understand it.

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Google Analytics will allow you to see things like on-site behavior, clicks, acquisition stats, conversions and so much more. Since it’s a Google-developed tool, it also includes a set of tools that will point you towards optimizing certain aspects of your website for a better search ranking.


Woopra is an absolute beast when it comes to the selection of tools at your disposal. The interface is perfect for non-techy individuals that seek the ability to monitor customers in real time. The free version will provide you with all the means to study your daily visitors and learn their search patterns.

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Woopra is very solid for the most part, but you might find certain problems if you end up creating custom reports. And keep in mind that although Woopra is free initially, you might eventually have to pay a monthly fee in case you exceed the maximum free monthly quota.


KissMetrics has a selection of metrics that are unique to this web statistics tool. It’s a great software for getting to know your visitors, but it’s much more suited for e-commerce businesses than it is for blogs.

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Of course, you can also use KissMetrics on a blog-type website, but it might not be worth the hassle if you’re not selling anything since a lot of its features are targeted towards online commerce businesses.

Clicky Web Analytics

Clicky has made a lot of noise in the first years after launch. It’s still one of the first choices for webmasters who are migrating from Google Analytics. One could even argue that it’s better than Google’s solution because it provides real-time traffic information.

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But for all its robust features, Clicky’s free version seems severely stripped of functions. You might give it a try if you are looking for basic stats, but I wouldn’t advise you to use the free version indefinitely. 

Open Web Analytics

Open Web Analytics (OWA) is the open source answer to Google Analytics. It’s self-hosted and easy to integrate with WordPress via a reliable plug-in. Even more, it doesn’t have a paid version and your traffic data will not be shared with any third party.

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OWA is awesome, but it’s not that easy on newcomers. The structure and names of metrics seem aimed at accommodating tech-savvy users. If you are just getting into the web analytics market, maybe avoid OWA until you accumulate some experience.

Now that you learned our top picks, we’re curious to know what’s your favorite web analytics tool? Let us know in the comment section below.