If you spend time on social media, you’ve probably seen those peculiar videos and photos that allow the user to flick them at every possible angle, in a similar fashion to the VR technology. Those are called 360-degree photos and videos and they look extremely cool.

But wouldn’t be cooler to use these two new formats to create immersive and user-friendly experiences for your customers? Well, you can. And you don’t really need to spend big bucks in order to do it. Besides setting your business apart from the rest of the flock, you’ll also notice positive benefits on your marketing and SEO efforts.

Have you ever considered using 360-degree videos and photos to promote your small business on social media? We seriously think you should try it. Depending on the tools you’ll end up using, you might not even need to spend a dime.

How to Post 360-Degree Photos

If you’re not eager to walk up to the store and spend money on a 360-degree video camera, you can start small with 360-degree photos.

The simplest way to do this is to take a photo in panoramic mode and upload it to social media. Most Android and iOS phones have a panoramic technology already implemented. Facebook and most of the other social networks should automatically detect a photo as a panoramic shot and treat it accordingly.

360 photo marketing 1 - Start Using 360-Degree Photos and Videos to Promote Your Brand

However, this a panoramic photo is not a true 360-degree shot like this one, it’s just an extremely long photo. But it looks cool nonetheless.

True 360-degree shots can only be achieved via a 360 camera. The good news is they are getting extremely affordable – some are under the $100 threshold. The shots are taken with two wide-angle lenses on either side of the camera – each capturing a 180-degree image. Then, the two images are digitally stitched together to create a complete 360 view.

360 videos are excellent ways to showcase your brand

A 360 video is a really creative way to showcase any conference, networking event or team building activity of your business on social media. But don’t limit your thinking to events. If your business is selling products, think about the benefits that a 360 video will bring to your product demonstration chores.

The point is, if you have the creativity (or a creative mind at your disposal), the things you can do are virtually endless. Check out the 360 video below that promotes the Art Institute of Chicago.

Exterior of Art Institute of Chicago, Chicago, Illinois, United States, North America

Welcome to Chicago! Start exploring the city at the historical Art Institute. 🏙👀🎨 Check out more by this creator here: https://blend.media/creators/sygic-travelFor content enquiries contact us at hello@blend.media

Posted by 360 Videos on Tuesday, March 27, 2018

More good news

Because video is an immersive experience and 360-degree video even more so, your consumers (especially the young ones) will appreciate the fact that your brand is embracing early technologies.

But leaving the clients out of the equation, 360° videos and photos are extremely beneficial to search engines. I say this because immersive content like this is known to increase the user dwell time. Even more, you’ll start seeing an improved bounce rate, which is one of the most important metrics that Google looks at.

Good Examples

Even if the benefits are obvious, you shouldn’t use 360° photos and videos just because you can. Only use this technology when it makes sense or when it ends up helping your customers.

Here’s a good example of a beautiful marketing effort created for the British luxury retailer Ted Baker. It’s an extremely cool ad that allows the consumer to see the products from up close and interact with them virtually.

Nescafe is another big brand that is successfully utilizing a 360-degree video to advertise. I think this is a perfect example to see this new format shine when coupled with a great storytelling copy.

The use of 360 videos and photos on social media is still new, but their use is growing rapidly. Since the technology is getting cheaper and the levels of user engagement levels are extremely high, I can’t imagine why you won’t use it to promote your business.