Video marketing is the most engaging form of marketing available today. Its never been cheaper to make videos. There are several ways that you can use a video to promote your business. For small business owners looking to market their products and services, videos can be a good way to reach out to potential customers in the community. A lot of small businesses will invest in digital marketing. These adverts will lead back to a landing page, optimizing this page with a short video can improve landing page conversion rates.
With article video marketing, small business owners can reach out to mobile users. A recent study has shown that over 50% of internet users are smartphone users. It is easier for mobile phone users to watch a video clip than to read a long blog post. This is a marketing tool that helps you reach over half of your audience who don’t have time to read a long sales pitch.