Search engine optimization is the process of influencing the rank of a website on internet searches. Search engine marketing helps to drive traffic to a website. Generally, the higher a website ranks on an internet search, the more the traffic to the website. Search engine optimization is one of the local marketing techniques through which small business promote their business and spur interest in potential customers. Small businesses can reach out to local customers by ensuring that their website contains business related keywords found in local searches.
Search engine optimization could prove to be difficult, thus, it is necessary for small firms to understand their market. This is key to making the right marketing decisions. How well this marketing strategy works for your business is a function of the geographic location of your business and your SEO strengths.