Paid website traffic is a very effective tool for marketers. A recent survey has shown that at least 42% of small business owners consider social media marketing to be the best marketing technique available to them. Paid traffic comes from a number of sources like YouTube ads, Facebook Ads, AdWords, Search Engine Marketing, Display Adverts and influencer marketing. Depending on the marketing strategy you are adopting, you could pay per click (PPC), Pay per view (PPV), pay per action (PPA).
Paid-per-click advertising refers to a sponsored result that appears at the top/side of the screen during an internet search. With Pay-per-view advertising, you pay based on the amount of views. These forms of adverts flexible, visible and very important to businesses.