Organic website traffic is internet traffic that is earned and not paid for. Organic traffic refers to people who visit your website without a direct digital marketing cost influencing their visit. Organic traffic is created based on website merits, this is because you have created a valuable online space with interesting and exciting content useful enough to earn your visitor’s attention. Organic website marketing is also known as free marketing as you do not need to pay for keyword optimization, promotional social media posts or AdWords.
For small companies with small marketing budget, paid marketing is not sustainable, and the earlier they start an organic marketing campaign the better for them. Good content management is key to driving organic website traffic.