Online Marketing refers to all the efforts geared towards promoting a business brand using various internet platforms and tools. Online marketing is also referred to as digital marketing or internet marketing. They are a set of tools and avenues used for promoting products and services on the internet. Online marketing has been known to drive sales more effectively compared to conventional marketing. Digital Marketing includes Search Engine Marketing (SEM), Social Media Marketing, Web Banner Marketing and Mobile Marketing
Recent survey shows that over 80% of transactions start on various internet platforms, this means that it is difficult for businesses to ignore having a strong online presence. Businesses that can be found on the internet already have a competitive edge over their competitors. No matter what form of business you deal in, you can be certain that your prospective clients and customers will go online to learn about the services to render.