Local Marketing is a form of marketing where business campaigns specifically target the community in which the business is located. It is also known as neighborhood marketing or local store marketing. Local marketing includes online marketing techniques that targets customers within the vicinity of the business. Local Marketing is used mostly by small business to promote their brands. Local store marketing helps small businesses focus on specific regions, and when done effectively, could drive sales, attract customers and also put your business on the map.
There are several local marketing techniques used by businesses everywhere. They include promoting your business in a local commerce chamber, hosting promotion events, releasing local press reports, local television and radio advertisement, personalized mail to potential clients in the community. For wholesale businesses, local marketing could be optimizing the store’s marketing mixes.