Video Marketing is one if the most recent forms of marketing. It is one of the latest additions to the business promotion toolkit. It is also known as article video marketing. Video marketing is a form of advertising in which businesses create short videos about their brands, products and services using content from articles and other sources. These videos are then uploaded to various sharing websites for exposure. This form of marketing can also include customer testimonials, how-to videos, short trainings and entertainment videos. Business owners are beginning to recognize how effective videos are as marketing strategies.
Statistics show that a massive 63% of businesses have adopted video marketing to promote their brands and reach out to customers. Video marketing is hitting new levels daily and would be soon be up there as one of the most important marketing tools.