Marketing is very crucial to the survival of a business. To ensure profitability, small businesses depend on a good marketing strategy and local consumers. However, small enterprise owners assign low budgets to marketing. Therefore, it is necessary to maximize cost using local marketing sources and developing a good relationship with other similar firms in the community. It is necessary to learn from these other companies as you are trying to attract the same customers and what works for them might produce the result you need. Keeping your business model in mind, there are several other ways by which you can promote a small business with minimal cost.
Another way to promote small business is to get testimonials. Potential customers often look out for reviews before they purchase a certain product because they want to be sure that what they are spending their money on is quality.