Small Businesses have a certain advantage over their larger competitors, and this advantage is their connection with the local community. One of the ways through these businesses can get more customers is by focusing their marketing campaigns on potential customers in the geographic region where the business is located. Increasing your customer base require more than just putting up adverts in local papers, business owners have to focus on things that are important to the community
Below is a list of ways local business can get more clients with local store marketing
- Adverts: Advertising in local newspapers is a very productive strategy for small businesses.
- Search Engine Marketing (SEM): Using SEM, business owners can promote their brand by first determining all the local keywords related to their business. Websites are then optimized using these local keywords to attract local customers.
- Press Releases
- Interactive Marketing