Whether you’re a chiropractor or a cardiologist, there’s one recurring problem that many medical practitioners complain about – the process of attracting and retaining new patients is extremely hard and tedious.
Well established healthcare clinics can rely on marketing agencies to attract new patients, but if you’re just starting out as a physician on your own, chances are your budget is pretty tight.
As a healthcare practitioner, you need to be constantly up to date with the latest procedures and best practices. Because of this, many physicians don’t have the time to research and discover proper local marketing solutions that will help them attract new patients.
Local Marketing for Physicians
To help you attract new patients, we have created a shortlist of tested local marketing strategies for physicians that we personally use with clients from the healthcare industry.
Tend to your online listings
Even if your medical business is extremely local, you need to make sure that the potential patients that are searching online for a medical solution are actually able to stumble upon your business. To make sure that your practice is visible, claim your business listings on Google My business, Bing Places, and Facebook Local. If Google (or Bing) sees that you have a proper business listing, it will make you more visible among searches from your area of operations.
Another good idea is to claim your medical practice listing on Yelp so that you get to control the place in which your patients leave reviews.
All those online directories for businesses will require you to provide basic information, business hours and a few pictures. The setup for all three of them won’t take you more than half an hour and it’s well worth it for your local SEO.
Leverage social media
Facebook and LinkedIn are great platforms to spread awareness of your medical practice and attract new patients. But lately, all the major social media networks have started to limit the organic social media reach that businesses have. Because of this, you’ll likely have to invest in a paid ad campaign in order to get the word out.
Build a presentation website
Even if your business is local, having a presentation website will be an immense help with the local SEO. You don’t have to be technical at all to build a simple presentation website with a service like WordPress or Wix. And you can always higher a freelancer to do the job for you.
Build a visual identity for your practices
Brand recognition applies to every business niche. Keep in mind that over 80% of patients that are in need of a healthcare service will do an online search. The Internet realm is an enormous opportunity to attract new patients. But in order to do this, you need to have a pleasing visual identity so that the patient chooses you over the competition.
You can hire a local graphic designer to create a personalized logo for your medical business or hire one over the Internet via sites like Fiverr, Upwork or 99Designs. Once you get your visual identity, make sure you put your new logo in every place possible – your social media profiles, on doctor-specific websites like ZocDoc and even on physical places where you advertise.
Create relations with other local businesses
Small businesses are much more eager to collaborate with other local brands (as long as they are not in a direct competition). You can get the word out regarding your practices by doing cross-promotion campaigns with other local businesses.
For example, you can reach out to other local pharmacies and propose that you’ll put a reference to their brand in your cabinet in exchange for a recommendation in their store.
You can also reach to employers in your local area and offer free consultations. This is an excellent opportunity to attract new patients and build long-lasting relations and demonstrate your value to employers and employees in your area.