A solid online presence isn’t established overnight. While big businesses have money capable of speeding up the whole process, small business owners are looking at a much steeper challenge.
If you’ve just launched a small business website and you’re worried about not attracting sufficient organic traffic, chill out. Bare-bones websites aren’t easy to find in search engines at first. But with enough patience, effort, and consistency you’ll eventually see an ascension in the search rankings.
If you’re looking for some actionable steps to make sure your website is going in the right direction, we have some tips for the average business owner. Here are 5 strategies that you can follow to boost the organic traffic of your small business website:
Optimize your website
Google and all the other search engines are about finding the highest quality content that matches the keywords or queries that people type. However, good or relevant content is not enough if you want your website to appear high in the search engine rankings.
Besides content, you should worry about adding a sitemap, optimizing your website for mobile, decreasing the page loading speed and a few more optimization tactics that will add up to a higher search ranking.
Start link building
Ignore the rumors about inbound links becoming irrelevant. One of the biggest factors that Google uses to boost your website to a higher ranking is the number of quality websites that link to your business.
But just like a high search ranking, link building doesn’t happen overnight. Spamming tactics no longer work and will only end up damaging your website’s authority. If you have the consistency to deploy a steady link building profile, follow our in-depth article about building natural links while staying away from Google penalties.
Create a blog
One of the best ways to encourage organic traffic to your website is to create a blog section and post regularly. Sure, this might consume a lot of your valuable time. But you can replace lost time with lost money by outsourcing the blogging-related chores to a valuable professional.
But whether you’ll write the posts yourself or you employ a content writer, make sure you only put out quality content on your website. Google is extremely good at figuring out if your content is duplicate or not related to the keywords, so make sure you only feature top notch posts.
Take advantage of Social Media
We always tell our clients to focus engaging customers on social media until the organic traffic catches up. But that doesn’t mean you should start ignoring your business presence on sites like Facebook, Twitter and Instagram once your organic traffic is sufficient to drive sales.
Even with the latest algorithms adjustments, Facebook is still a great tool to drive traffic to your website. The same goes for Instagram and Youtube. If you put the effort into it, your social media presence will boost your link profile which will translate into an enhanced website traffic.
Start using Email Marketing
Email marketing is far from dead, despite what some so-called experts might tell you. The hardest part of using an email marketing strategy to boost your website traffic is to collect the email addresses of your clients or potential consumers. One of the best ways to do this is to encourage your customers to sign in to a newsletter at checkout or when they visit your physical (or online) store.
But once you got that going, you can use email marketing campaigns to deploy weekly or monthly newsletters that will help increase the traffic to your website.
Watching your website rise in rankings is certainly a long but rewarding experience. If you already went through this process and succeeded, please share your success story (in the comment section below) to inspire other small business owners going through the same struggles.