Managing all the aspects of a small business will likely translate into endless work days, all-nighters and the prioritization of work over family. You probably feel that your business has taken over your entire life. But it doesn’t have to be this way. Regardless of your business niche, you can automate most of your marketing chores and free up valuable time.
Saving time, money and labor is crucial if you want to be a successful small business owner. While some aspects of your average work day can’t be automated, marketing automation is another deal. If you’re smart about it, you can automate almost every aspect of your marketing strategy and re-direct the saved hours into your business growth or your family.
Let’s take a look at some of the most efficient ways to automate the marketing efforts of your small business.
Leave your Social Media to a dedicated service
If you’re still taking time daily to maintain a strong presence on social media by posting the stuff yourself, you need to give up and let a digital counterpart handle this.
A software like HootSuite or Buffer can prove to be an immense time saver. You can use a software like this to schedule your social media posts in advance and deploy them at the right time for the maximum engagement.
Aside from allowing you to schedule your social media presence in advance, most services of this type will provide you with a broad overview of your entire social media activity.
Send promotional emails automatically
Email is still a very cost-effective way to inform your customers about new products and prospects. But this stuff isn’t something to be done manually by a small business owner since it’s an extreme time waste. Instead, consider using an email marketing automation platform like MailChimp.
Outsource your blogging
While maintaining a blog is certainly important, it’s a huge time consumer mainly because it requires consistency in order to be effective. However, writing quality content takes a lot of time. And time is a thing lacking for most small business owners.
Outsourcing your blog can be a huge time saver. If you previously posted daily, this automation can free at least 20 hours of your weekly work routine. Luckily, the internet is full of good and affordable writers for every niche you can imagine. If you decide to find a solid writer capable of taking over your blogging chores, check out Upwork and Freelance Writing Gigs. Tthe quality of freelancers on these websites is usually superior and the prices are more than acceptable.
Automate Paid Ads
If you deploy paid ads to target new leads, chances are you spend a lot of time adjusting your campaign daily. I’m going to refer to the Facebook Ads platform, but all the other paid ads channels have a similar feature.
As you probably know, a paid ad campaign takes serious time to set up, monitor and adjust according to the results. However, you can set it and forget it by taking the time to create a set of rules according to various scenarios.
Automated rules can save you lots of times daily if you run a continuous ad campaign. If you put in the work to read the documentation, you’ll be able to automate nearly every aspect of your paid campaign. Facebook has an easy to understand guide on setting up automated rules for Facebook Ads.
Automating your marketing chores is one of the most efficient ways for a small business owner to maintain a steady profit while putting in less working hours. If you want more free time, outsource those tasks that are most time-consuming. Since most of you are business owners, you already know how to figure out which marketing automation strategies are cost-effective and which aren’t.
Do you automate your marketing efforts? If you do, which tools do you use? Let us know in the comment section below.