Although some marketers have started announcing the end of email several years ago, email marketing still remains at the foremost of the marketing efforts for big and small businesses alike. And by the looks of it, it will continue to rise in efficiency for years to come.
The honest truth is, you can still create a strong email marketing campaign that will boost your profits exponentially. However, you won’t be able to get click-throughs unless your copy is solid. If your copywriting is not good enough, your conversions will suffer even if you have a big recipient list.
If you’re wondering how to improve your email marketing campaigns, we have some ideas:
1. Don’t get greedy
I know it may be tempting to fill your email with promotional links and landing pages, but you don’t want to do this. If you want conversions, focus on a singular goal and make it count.
This doesn’t mean you shouldn’t include multiple CTAs (call-to-action), you should. But all of them should lead to the same place and only serve one marketing strategy objective.
2. Bring it home with the subject line
The best email text in the world will turn out to be useless if the subject line is uninteresting. If the subject line doesn’t draw the required attention, nobody will even get to read your beautiful text.
In order to craft the perfect subject line, keep in short (between 6 and 10 words) and make it focused. Don’t use general sales rhetoric because that no longer works. Instead, consider using merge tags in order to add personal touches.
3. Put the focus on the client
Making your email draft as customer-centric as possible is one of the best things you can do for your marketing campaign. People are interested in how your business products or services can meet their needs and help them.
Rather than referring to “we” “I” or “us”, try to write your email in such a way that you minimize the unnecessary information about yourself and your company.
4. Make the CTA (call to action) clear
Without the call-to-action, you will bring your conversion rates to a minimum. Keep in mind that the average email reader is bombarded with dozens of emails on a daily basis. Even if the reader is interested in your services or products, chances are he/she won’t take any action unless you make it very clear.
Makes sure your call-to-action phrase manages to communicate in a clear matter with the reader. If you do it right, you’ll boost your click-through rate significantly.
PS: You can use the FOMO (fear of missing out) tactic for your CTA. To do this, create a sense of urgency that encourages the readers to act promptly before the offer runs out.
5. Optimize for Mobile
Right now, over 70% of the total number of received emails are being read from a mobile device. As you can imagine, failing to optimize for the mobile platforms will make you lose a lot of potential clients in the long run.
As with all mobile-related things, focus on the usability. Keep your text as short as possible and make sure your images load properly. If they don’t load properly on mobile, consider using a compression tool or change the image format. Also, make sure you test your CTA on various screen sizes to make sure it’s easy to click.
6. Proofread, proofread, proofread
I know this is quite obvious, but typos and inaccuracies can really hurt your credibility as a business brand. If you’re not that certain of your proofreading capabilities, ask a friend/coworker to lend you a second pair of eyes and read the material one more time.
And before you launch the campaign, make sure you test all the link to make sure they take people to the right landing pages.