SEO is an ever-changing ground. Sometimes things change so abruptly that it becomes hard to keep up with the latest Google “Changelog”. If you’re not a digital marketer (or aren’t employing one), you might mistake legitimate tactics capable of boosting your search ranking for some common SEO myths.
As with everything on the Internet, every good SEO tip is surrounded by a swarm of fake myths and outdated information that confuse the heck out of your average business owner. It’s no wonder that a lot of small businesses are tricked into using black-hat SEO methods like keyword stuffing as “the best ways” to the first page of Google. It’s time to set the record straight!
“SEO is not that important anymore. Content is king!”
Content is indeed “king” in many cases, but you shouldn’t put the focus on it alone. Your content is less and less “king” if you don’t pay attention to all of his other loyal subjects: links, usability, design, page speed, etc.
Sure, all pages that rank in the first Google pages have solid content, but that’s not the only requirement by a long shot. In order to make your great content visible, you still need SEO – lots of it.
“SEO is all about the keyword density”
This is only true if it’s 2005 and everybody is ranking higher by fooling search engines with poor content stuffed full of keywords and search queries. If you’re still doing this in 2018, you don’t do your research right.
This type of SEO is now website suicide, ever since the Google Panda Update. Low-quality and duplicated content no longer works. You either adapt or learn to be happy with a poor ranking.
“An internal blog is going to help immensely with your SEO”
The only valid reason for creating an internal blog on your website is to encourage long-tail traffic. But that’s about it, and there are other ways to do it. An internal blog makes sense if your website has a high domain authority. But if you have a new business website (with a low domain authority), focusing on an internal blog is by no means cost-efficient.
It’s actually more important to write on external blogs. What I mean by this is writing for other blogs that will link back to your website. Do that for a while until you’re satisfied with your domain authority. Once your domain authority goes up, that’s when you now it’s time to develop an internal blog for your website.
“Don’t forget to submit your website to Google”
Have you ever get those emails where this “big internet company” is only going to charge you a dollar in order to submit your website to all the major search engines? I get mad every time I read that crap.
All the search engines that currently matter are perfectly capable of finding your website on their own. Sometimes within minutes after the site is live. Submitting your website URL to Google is not going to allow you to cut corners. Their crawlers will not magically drop everything in order to index your URL. It doesn’t matter at all, so don’t bother doing it. The only valid reason to submit your URL to search engines is when you need them to come back and re-evaluate a page.
“Paid search will improve your organic results. It’s like bribing Google”
It doesn’t work like that. At all. Everyone that understands the market will tell you otherwise. Sponsored links are based on your bid and the total investment, while organic search results are the result of the index database.
Sure, there are a lot of conspiracy theories, but there is no correlation between organic rankings and paid rankings. This myth has been debunked over an over. But by all means, dig into it. There are a lot of studies on sites with massive budgets that received no boosts in organic search despite buying ads worth millions.
However, buying PPCs (pay-per-click) can have an indirect impact on SEO. What I mean by this is that users tend to validate brands that are buying PPCs. After a successful PPC campaign, you might notice that your click-through rates increase. But this happens because users think more highly of your brand, not for other, more elusive reasons.
If you got questions after reading this article, feel free to reach us via the comment section below. We’re always happy to answer questions and point you in the right direction.