Most small business owners that reach us for advice are complaining of finding it incredibly hard to keep up with the countless responsibilities on a day-to-day basis.
If you’re a one-man army, chances are juggling between accounting, sales, and managing the daily operations will not leave you with much time to experiment with marketing strategies for your small business.
The digital marketing space is a tough spot to compete in. And because the time of a small business owner is in such short supply, it’s super important to devote all the available time into marketing tactics that have the biggest impact on growth.
Since we mostly deal with small businesses, we have a pretty good idea of which marketing areas are worth prioritizing in order to encourage growth.
Search Engine Optimization (SEO)
Don’t let some online voices deceive you. SEO is not dead and Google will not grant you a good ranking if you don’t work on your site optimization. Keep in mind that SEO becomes even more important if you conduct most of your business locally.
If you have competent local competitors, one of the few ways that will guarantee you a fair share of the market is to crush the local SEO game. If your competitors are deploying local SEO tactics, you’ll need to be inventive and expand your efforts to emerging local SEO strategies that will get you ahead.
Mobile devices have already transformed into the primary means for accessing the Internet. With this information in mind, it’s suicidal to go for a website design that is not optimized for mobile use.
The key here is to strive to offer the same quality experience for both mobile and desktop visitors. Responsive web design is not a topic that can be covered in a single article, but you can protect yourself from a lot of headaches by using a mobile-optimized theme for your business website.
Video content rules supreme on all social media networks. Over the last couple of years, it’s getting increasingly harder to get social shares on written content. Sure, creative writing still works to some extent. But if you’re working in a boring niche, you’ll probably need to release video content if you want to maintain a solid social media presence.
Keep in mind that all search engines look at what types of media are regularly linked to your website. It’s a known fact that both Google and Bing end up offering a higher search rank to brands that use this rich-type content. Even more, you can use a strong video marketing campaign to reach more customers and raise your brand awareness.
Influencers are becoming extremely important for small businesses, especially considering the latest Facebook algorithm changes. And it’s not just Facebook. Most social media networks are trying to limit the organic reach of business accounts in order to pressure them into investing in ads.
With this in mind, knowing how to find the right influencers for your brand is absolutely crucial. If you manage to create a solid network of local influencers, you’ll be capable of impact the public’s perception of your brand in a positive matter.
Brand loyalty is essential when it comes to local businesses, and a well-coordinated network of micro-influencers will help you achieve just that.
If you’re thinking about spending money on paid ads, please don’t begin serving them without using geotargeting. Unless you’re running a global business, this is the equivalent of throwing money out of the window.
Nowadays, most social networks already have geotargeting feature for paid ads, but Facebook Ads has by far the most advanced algorithm – it’s capable of serving hyperlocal ads according to your customer demographic. If you know your audience, you can use paid ads to only serve ads in areas covered by your business. And besides delimiting the location, you can only serve them to the user types that are most likely to get interested in what you’re selling.