YouTube is undoubtedly a force to be reckoned with, but there aren’t that many small-to-medium businesses that use it as part of their marketing strategy. While most business owners spend a lot of time thinking about cost-effective ways of promoting their products, they often dismiss this video-sharing service as a viable marketing platform.

If done right, video marketing might just turn out to be the missing ingredient that was keeping customers away from your newly released product. And what better platform to do it than on YouTube? The average YouTube user spends over 40 minutes per session on YouTube — this rate has been going up for the last 10 years, and it shows no signs of stopping anytime soon. Showing off your product to an audience as focused as this should be a priority, regardless of your sales numbers or number of employees.

If you aren’t yet sold on the advantages that YouTube can bring to your business, let’s go over five key benefits that will boost your marketing game.

1. Product Demonstration

Perhaps the biggest advantage of using YouTube as a marketing strategy is the ability to show the products (or services) in action. This can turn out to be a gold mine for those small-to-medium companies that work with limited distribution channels.

By allowing your customers to see your products in action, you’ll manage to establish your business as a trustworthy expert in your particular niche. Consider using YouTube to broadcast product launches, video tutorials, and short presentation clips.

2. Cost-Effective Reach

YouYube has an absolutely massive user base of 1.3 billion users, with over 5 billion videos that are being watched every single day. With numbers this high, you might go thinking that running a YouTube ad is going to permanently break the bank. But the truth is, it won’t.

The average video ad costs between $0.10 and $0.30 on Youtube per video view — this all depends on your target audience, ad quality, and the amount of money that you’re willing to spend. And if you’re worried about people skipping your ad and you being charged for it anyway, don’t — advertisers aren’t charged if the user hits the Skip Ad button.

3. Viral Marketing

If you’ve got a creative mind, you might not even need to invest money in YouTube ads. There’s no better action that will make your product explode in sales than a ripple effect created by an effective viral marketing strategy.

Viral marketing is not an exact science — it relies on emotions to encourage viewers to share a video in order to gain visibility. Consumers tend to cycle and share videos amongst themselves, and if yours appeals to their emotions, it might just turn out to be the next big thing.

youtube video optimization - 5 Benefits of Using YouTube to Promote Your Small Business

A video should be optimized in every detail to make sure it’s 100% ready to go viral.

4. Social Media Integration

Viral marketing and social networks go hand in hand, and YouTube videos are extremely easy to share online. It’s plain simple to integrate a video into your social media strategy. By distributing your firms’ video on sites such as Twitter, Facebook LinkedIn or Reddit, your company’s exposure can have a tremendous increase.

And don’t forget that a successful social media integration will also translate into more YouTube views — the more views your video receives, the higher it will rank. The higher it ranks, the better the chance of YouTube viewers clicking on an associated link that leads to another video created by your business.

5. Influencing Search Engine Rankings

People often overlook the fact that Google owns YouTube for a couple of years now. As much as we’d like to believe that the tech giant uses its powers impartially, it’s pretty clear that videos originating from YouTube are ranked much higher than videos from other video sharing services.

It’s clear that Google’s search engine is directly interested in prioritizing your YouTube video over another one from a different sharing medium. And the higher the ranking of your YouTube video, the higher it’s authority — with a solid authority, your business or product has a higher chance of appearing in a keyword search.